Web banners come in all shapes and sizes, some are long and skinny letterbox while others are square and even tall thin things. You will need to fit all of the desired content to fit in these various ranges of sizes. It’s easier to get a consistent look-and-feel if you know what you’re dealing with at the start. Though your display banner may have all of the essential elements, yet people will still not click through if there is not a clear and strong strategy behind it. A successful banner creation strategy includes: an eye catchy design, efficient use of actionable end frames, a persuasive message that goes well with your target audience and use of the most effective ad sizes across mobile and desktop screens.