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Social Media Optimization

Social Media Optimization

Social media marketing is used to increase service awareness and loyalty through the recommended usage of social media platforms such as Twitter, Press releases and Blogs. An integrated process builds strong customer relationships and creates additional value for customers and their businesses. Your social media should be intertwined with your website and be focused on your target market. Social networks play an important role in achieving good search engine rankings and creating user loyalty. These days it is incredibly important to create and maintain your presence in an ever‐fluid social network environment.

Positioning Your Brand for Visibility Across Social Networks and Search Engines

Our social media optimization solution leverages advanced consumer insights for content that connects to consumer behavior and intent.

Social Media Optimization

We achieve your company’s social media objectives using social listening, keyword research, trend monitoring and content analysis tools. Through audience targeting and consumer behavior analysis, we gain insight into the most relevant and popular influencers and topics, and create custom content that is optimized for engagement and discoverability. We use content insights, including local linguistics usage, keyword opportunities, social vernacular and hashtags, to produce channel-specific content for Facebook, Twitter, Google+, Pinterest and Instagram.

Our social media optimization solution includes:

  • Audience Targeting and Segmentation
  • Competitive Intelligence
  • Engagement Pattern Analysis
  • Social Listening
  • Optimized Content Development
  • Channel-Specific Content

 

Blog Posting & Content Creation

 Using the knowledge gained from keyword research, one can execute a strategy to produce frequent blog posts. This will help attain SEO traffic, and help create a noncommercial feel among visitors, thus increasing trust.

Osmosis marketing/Social Networking Profiles 

Social networks are buzzing with people. Social looping through creating profiles on a variety of appropriate social networks will increase the brand awareness and the number of inbound links.

Blog Outreach

Engaging operators of other related blogs, and encouraging them to link to your blog and website, will both increase the number of inbound links and drive targeted website traffic.

Social Networks Facebook Fan Page

Post all the latest Entertainment news on the Facebook page. Communicate the brand message and vision clearly and in sync with the customers’ aspirations. Social looping through linking all the social media profiles and sharing latest available Entertainment with the clients to keep them in the loop. Share all the recent and upcoming App Related events and invite consumers’ response on the same. Since it’s the festival season/year end, highlight attractive discounts to customers for engaging on the online page and other activities Share information, pictures and videos . Ensure a mobile friendly page as a significant amount of traffic is through mobile phones.

Google+

Promote and discuss the latest and upcoming trends in the Entertainment sector to keep the clients interested in the brand. Optimizing the profile for the better SMO and Audience engagement. Sharing videos, pictures, and other Entertainment events and invite opinion and audience reactions   In addition, record videos of satisfied customers and post their positive views. Comments on other relevant Posts of customers and competitors.

Micro blogging (Twitter)

Online reputation management by posting positive reviews and catchy one liners. Target the digital nomads by keeping touch with their latest blogs and encouraging them to write about the services and Entertainment in general. Wishing the customers on every festival, using innovative and attractive banners Post  information  with  relevant  #hashtags  for  better  user  engagement.  For  eg. #propertyforsale Sharing Pictures and Video regularly to keep the consumers engaged. Track the list of relevant conversations and reply to all customer queries and findings Retweeting the customers’ tweets to build a long term relationship (CRM)    

You Tube Marketing

Promote the Flash Mob or Cyclethon through youtube channel which will help to promote the Berlin‐Paris‐Invest Brand. Capturing Attention. Nothing beats a creative YouTube video to captivate an audience. The exposure that any company can get on this site is extraordinary. High Traffic Volumes. The estimated over 60 million unique visitors each moth accessing YouTube provides the best opportunity for your business message to reach millions of people that all have the potential of becoming prospective customers. Multiple Video Marketing Channels. Creating and posting a YouTube video is a powerful asset to any online marketing strategy. The mass appeal of this social medium alone makes it the perfect ground for staging a product or service. Search Engine Rankings. Search engine, Google owns YouTube – and with good reason. Google acquired the social media giant as part of its overwhelming influential search and social media online presence. Used together, it is one of the most expansive and powerful of all the social media marketing strategies. This is because YouTube videos are ranked high on Google’s search pages routinely.

Youtube Activities

Name your video file accurately Give your video an appealing tittle Describe your video thoroughly Share your video with as many as you can after you post on it. Share it in social media sites & Gage your friend’s,family,etc… Use blog or website to promote it. Add music to the video i.e. It will attract people much then expected Use annotations i.e. Link your video with one another Ask likes or comments Choose a provider which guarantees your video won’t be removed or blocked. Update the site with new videos 12. Engage with more viewers across many social media platforms.

Social Media Management

 Hoot suite is a useful tool for managing one or more accounts in major social networks: Twitter, Facebook, Google+ and LinkedIn etc. Thus, from a single point of access you can view and post to different accounts simultaneously. It can give you a professional and personal use, so that fits many requirements, which are essential for any community manager. However, the Pro version offers more advanced options to further streamline management.

Auto Suggestion Strategy

Google’s Auto complete suggestions is a fantastic tool for find what you want and even giving you new ideas for things you may not have thought of looking for. But but in terms of defamation and online reputation, Google autocomplete can also become your worst enemy.

How does Google Autocomplete work?

Google’s suggestions are built into their algorithm. It is not an SEO point, nor is it something you can outrank. The suggestions you are given are tabulated and shown based on frequency of search by other people around the world.

How to remove auto complete suggestions

Though you may have come here hoping for a solution you could do yourself from your workstation, unfortunately this is a very technical procedure. Removing Google’s autocomplete suggestions requires multiple online reputation management tools going into play at one time.


Features

COMPARE PACKAGE FEATURES

TWITTER

News Post

Informative Tweet from website

Blog Post with image

Image from website with #hashtag

BLog Post with image


Relevant retweets from following people

Blog Post with image

FACEBOOK 

Blog Post with image

Image from website with #hashtag

Blog Post with image

GOOGLE+

Blog Post with image

Image from website with #hashtag

Blog Post with image

LINKEDIN

Post about the Company

News about the industry

Blog post with image

TUMBLR

Post about the Company

News about the industry

Blog post with image

PINTREST 

Post about the Company

News about the industry

Blog post with image

FANCY

Post about the Company

News about the industry

Blog post with image

INSTAGRAM

Post about the Company

Post image

Developer

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